Holland Partner Country in Hannover Fair 2014

‘Global Challenges, Smart Solutions’. With this motto the Netherlands will paint the Hannover Messe (Hannover Fair) orange from 7 to 11 April 2014.

Best of high tech innovation

The world’s leading industrial exhibition is an opportunity for the Netherlands to show the world the best that it has to offer in terms of high tech innovation. From prize-winning solar-powered cars and space technology, to a range of Dutch suppliers who combine quality with flexibility. All examples of leading technology Dutch-style: pragmatic, inventive, socially aware and with a focus on interdisciplinary and international collaboration. That is what the Dutch are good at: thinking in terms of solutions and – literally and figuratively – pushing the boundaries.

The microscope, the CD, Bluetooth - a surprising number of technological breakthroughs originated in the Netherlands. The Dutch are only too pleased to use their talent for finding solutions to meet social challenges. Challenges concerning health, for example, or energy, mobility, safety and climate. Ideally by working with others. With Germany – Holland’s main trading partner - and with other partners all over the world. This is what the Netherlands will be showcasing in Hannover, showing that, more often than one might think, ‘smart solutions’ are ‘Dutch solutions’.