Tony's Chocolonely’s cause for slave-free chocolate

Sending out an important message with a tasty treat. Tony's Chocolonely’s fair trade chocolate aims to "make chocolate 100% slave free". By making the chunky bar of chocolate unequally and unfairly divided, they want to draw attention to slavery within the cocoa industry.

Tony's Chocolonely

A variety of Tony's Chocolonely chocolate bars


Tony's Chocolonely was initiated in 2005 by Dutch investigative reporter Teun (Tony) van de Keuken. Van de Keuken is one of the hosts of a consumer TV programme. While conducting an investigation into slavery within the cocoa industry, he found out that the cocoa in much of the chocolate on our supermarket shelves has been harvested by slaves. And even child slaves.

Drawing attention

He started the brand after being ignored by the world’s largest chocolate companies when he wanted to talk about the issue. The first Fair Trade Tony’s Chocolonely bars hit Dutch shops in 2005 and have become a popular treat since then. And Tony’s have now made their way to the Scandinavian market. Their priority remains drawing attention to the issue.

Buying directly from farmers

Tony's Chocolonely buys directly from cocoa farmers in Ghana and Ivory Coast, which they claim is a key step towards 100% slave-free chocolate. They aim to inspire larger chocolate companies to be aware of where their products come from. The actions have contributed to Dutch chocolate companies making a move towards fair trade.

More information

Do you want to know more about Tony's Chocolonely? Have a look at their website.