Greentom: 100% Sustainability In A Baby Buggy
The greenest stroller on planet earth is what it calls itself. The Dutch company Greentom, located in Maastricht, the Netherlands, has a right to the claim. Its buggies and strollers are made of 95% recycled materials, and that makes it unique in the world. Frames are made of recycled polypropylene, that is, waste consumer plastic, and the soft materials of discarded water bottles, or polyethylene terapthalate (PET) . The soft parts of the buggy and stroller use between 51 and 58 bottles, while the diaper bag contains no less than 20. Greentom aptly calls this their “Bottle Fabric Collection”.
Strollers are made from local sources and are assembled locally , cutting down on costs and transport. The company makes use of what is available in the region and does not rely on cheap labour in developing countries. To make the circle complete, Greentom offers to take back used strollers and recycle them. Parents then get a voucher to buy a toy or furniture made of recycled strollers for their child’s next life phase. Greentom is also on the way to working together with Boyan Slat’s Ocean Cleanup plastics through their local producer of recycled plastic. Slat is the Dutch researcher who has designed equipment to take plastic garbage out of ocean waters. Greentom gets its recycled plastic from QCP who could process Slat’s plastic soup, making Greentom indirectly responsible for helping to clean up the world’s oceans . Greentom company truly examines all possible ways to keep its ecological footprint minimal.
Greentom Strollers and buggies do not neglect their roots in an aesthetic sense. Designed by industrial designer Bart Bost, they are typically unfussy, functional and hip, Dutch design. Buggies and strollers fold up. The flat cardboard box in which the unassembled stroller is delivered to customers is indicative of the efficiency of the design. There are no unnecessary extras, and the Greentom is durable, light and comfortable. In the year of its inception, 2013, Greentom won a German innovation award. In 2016 Greentom was awarded the Red Dot Design Award for its combination of cradle-to-cradle innovation and pleasing appearance. It won another award later the same year and is listed on the Netherlands Chamber of Commerce Top 100 Innovative Companies in 2017. Greentom offers people the opportunity to support the company through crowdfunding, giving sponsors an advantageous interest rate on their investment in return, and a free stroller if their support is substantial.
Greentom has become an international player since its beginnings in 2013 and is launching the world’s youngest citizens into the circular economy. Bart Bost of Greentom is one of the signatory members of the Netherlands government Sustainable resources agreement (Grondstoffenakkoord).
Sustainable Urban Delta
The inherent complexities and pressures associated with densely populated urban areas are second nature to the Dutch. Over many centuries, authorities, industries, knowledge institutes, and citizens have striven to develop integrated approaches and a holistic vision to enable sustainable development of the urban environment – the Sustainable Urban Delta.